The Last of Adam!

As the old saying goes time flies when you’re having fun and this couldn’t be more true to my time with the dairy. It’s been an excellent experience working here, even though it’s only been 6 weeks; it’s a sad day that I’m leaving. Nigel and the gang made me feel welcome from the start and have honestly taught me more about business in 6 weeks than university has in 3 years.

I was surprised at how involved i was from the start, and by Nigel’s willingness to take on board my ideas. Of course not all jobs’ were glamorous but people need their tea and coffee! The creative thinking meetings have to be the highlight of the work placement closely followed by the photo shoot for NCT.

I am proud to put down the Dairy on my CV and wish the company and Nigel all the best for the future. Heyes out.

Adam Heyes

Samsung’s Latest Addition

It’s always frustrating when you buy the latest phone and then a few months down the line, Boom! An updated version of your phone comes out and immediately out dates your snazzy new handset. This is exactly how i felt when i saw the release of the new Samsung Galaxy 4. After doing some research into the product my jealousy only grew.

The S4 was released a few weeks ago and has already broken the 10 million sales mark within its first month, 20 days earlier than it’s predecessor model the Samsung galaxy S3 did. Samsung predict that the total number of Galaxy S4 handsets available will span to 327 operators in 155 countries by the end of June, again beating all of its predecessors.

As with all new smart phones, the S4 has a 4G network feature, which has been sweeping the nation recently and making all 3G feature phones look like a fossil. But it wasn’t the 4G feature that caught my eye, it was the new ‘Group Play’ feature which allows you to connect with other S4 devices and either share music, games, pictures, and even documents .  With this feature you’ll be able to play games against your friends on your separate phones, which could be ideal for those long holiday flights this summer.

The smart phone market is one of the most interesting to watch at the moment, with Samsung and Apple going head to head. But lately even loyal iphone users are swapping for the Samsung. Disappointed with the updates to the iphone 5 the general feeling on the web is that Samsung might be about to overtake Apple as the smart phone superpower. It will certainly be interesting to see Apple’s response.

Check out Samsung’s trailer for the S4 Here:

http://www.youtube.com/watch?v=2LHv1FPd1Ec

Adam Heyes

My last day

I’m sad to say that today is my last day of my internship with The Dairy. The past 5 weeks have literally flown by!

I have thoroughly enjoyed my time with the guys and have learnt a great deal from them. I’ve done my fair share of tea making and paper scanning (but I expected that, with an intern job title) but also Nige and Kathryn have really got me involved in the agency. I’ve been busy with helping out at a photo shoot, answering the phone, replying to emails, contributed my thoughts on a clients rebranding project and been managing the social networking site. I’m really grateful for this opportunity they have given me!

This experience has given me a good insight into what the marketing world is all about and I hope I have made a positive contribution to the agency whilst i’ve been here

The dairy at a bus conference!

Another busy week here at dairy towers that included a two day visit to the annual bus conference at The Belton Woods Hotel near Grantham. Our lovely client Nottingham City Transport had organised the event this year and asked us to create an overall design style and the delegate brochure. Much hard work in April culminated in a great event attended by the good and the great of the industry. The dairy had a stand in the exhibition area and attracted lots of interest from companies around the country. Marketing Manager Anthony Carver Smith spoke on the subject of social media which is now nearly a full time job as NCT have 44,000 followers across Facebook and Twitter.   All good fun…. Nige

Lights with Appetites

Take a look at Taxi, a marketing agency based in Toronto, their idea for promoting the ‘The Secret World of Sharks and Rays’ exhibition for the Vancouver Aquarium has caused a few head turns!

Image from Creative Guerrilla Marketing

They aimed to translate the interesting weird facts about the deep-sea creatures and draw attention to the new exhibition. They brought to life an ordinary streetlight and transformed it into anglerfish, which attracted passers by.

This hasn’t been the first time streetlights in Vancouver have been used for a marketing ploy. A few years ago, McDonalds used a streetlight to effectively send out the message about a free coffee promotion by transforming the streetlight into an oversized coffee pot and cup.

Image from Engagingguerrilla.blogspot.com

Keep your eyes peeled for any extraordinary streetlights in your city!

The Dairy

Celebrating Young Creative Awards 2013

We at the dairy had the pleasure of attending the Young Creative Awards 2013 last night at the Playhouse in Nottingham. The event’s theme ‘Hidden Nottingham’ was appropriate as we got to see some of the hidden budding talent right here in our own city.

The night was kicked off by Frankie Rudolf, with his ‘Ben Howard’ tones he is sure to be hitting our radio’s soon! Then onto the awards celebrating the overflowing talent – congratulations to all the winners and highly commended – a couple of the winners which stood out for us were Fern Farmer with her haunting photography and Joseph Day with his keen eye for graphic design, Joseph then went onto win the gold for Young Creative of the Year award!

The night was rounded off wonderfully with a performance from The Hargreaves; a sister duo and band who will I’m sure will be hitting the lime light soon.

Congratulations again to all the winners!

Nottingham Young Creative Awards 2013

The dairy is delighted to have been invited to the awards that are taking place tonight at the Nottingham Playhouse.

The stage is set for a glittering evening based around the theme of ‘Hidden Nottingham.’

 

Good luck to all the nominees.

 

http://www.youngcreativeawards.org/

 

New Dairy Client

The Dairy is delighted to announce that a new client has come on board in recent weeks – Evolve Retail.

Evolve has been in business for five years and is led by Chris Gibson who founded the hugely successful e-tailer www.kitbag.com before selling the brand some years ago.

Evolve has tasked The Dairy with a brand review and the production of a marketing plan to take them into the next phase of their development.  

Evolve Retail provide ecommerce solutions for companies who operate online. Over the years they have worked with retail brands such as Jones Bootmakers, Jigsaw and I Love Gorgeous as well as business brands like FCC, Biffa and ATS.

Work is already underway on the planning stages of the project with creative input soon to follow. Look out for up-dates posted here in coming weeks…. 

Coca Cola launch their summer campaign

This is one of Coca Cola biggest summer campaign yet! A very interesting and clever marketing campaign that involves a roll-out of 100 million packs with the most popular names in the UK. Get to your nearest store to find that Coca Cola bottle calling out your name.

http://www.marketingweek.co.uk/news/coke-puts-consumers-names-on-pack/4006510.article

Rachel. 

Hello!

I’m Adam I will also be part of the dairy team over the next few weeks! I came to the dairy in early January eager, and hoping for the right placement to gain some great experience. I was very grateful to be accepted on a six week placement. I’m currently a third year student at Nottingham Trent but in my second year on a Business and Psychology Degree. Thankfully I changed course early on from sport to my course now; the other course just wasn’t quite right for me and felt I could achieve more in the exciting world of business!

I’ve loved my three years at Trent and really enjoyed my course. But I realise the importance of experience to go with a degree. Luckily I’ve had quite a bit of work experience, as I’ve worked from the age of 14, but I lacked the experience in the business environment, until I got to the dairy.

I currently work part time for the Lee Westwood Sports centre, which is Trent’s sport facility; I’ve worked there for nearly three years now and have to say that it’s a great place to work and a challenging environment with over 2,000 members. I’ve worked in bars and restaurants over these three years during my summer and Christmas breaks from University. I also worked for The Holiday inn Plymouth from the age of 16 – 18 whilst at college; I was quite glad to see the back of that job!

I’ve had a great few weeks so far at the dairy and gained some valuable experience, I now understand that you can learn more working for a business than sitting in a Lecture theatre. I hope I can have a positive impact on the dairy and contribute to the best of my ability and enjoy these coming weeks as much as I’ve enjoyed the past few.