The rise of Phoenix Square

Cardboard city installation by Sally Renner

Last thursday the Dairy attended the opening of one of our client’s projects – a state of the art digital multimedia and living project- Phoenix Square

The place was buzzing with excitement and had over 1000 visitors for its launch. The £21.5 million development – a collaboration between the public and private sectors, boasts brand new cinema screens with the latest digital technologies,cafe bar and 63 individually designed and sustainable new homes and workspaces. We particularly enjoyed watching film clips in 3-D, strolling through the cafe, lush apartments and viewing various art installations ranging from digital imaging by Professor Martin Reiser, performances from The Sancho Plan (see earlier Dairy blog) to a lovely Leicester scale model entirely in cardboard by Sally Renner. We think the mix of digital entertainment, cafe, workspaces and luxurious yet sustainable living will be quickly snapped up!

Welcome to Leicester!

So Mira and I were innocently driving into Leicester for a client meeting yesterday when we were confronted with this site in the car next to us! It is a bit late for Hallowe’en but maybe this local was confused…. or is he the Tigers latest front row signing?? Nige

Natalies’ work experience

Hi I’m Natalie, I’m currently studying a-levels in maths, media and photography and looking to go on to university to study creative advertising, maybe after an art foundation course.
With an interest in advertising and graphic design as a career path, i have been given this great opportunity to work along side the dairy team for the next few Mondays. By doing this work placement I am able to watch, learn and take part in the process of marketing communications. This has already helped me reinforce that my university course and the career path I wish to take afterwards is the right one for me. Todays my first day and I’ve had a fantastic time. Look out for more blogs over the next few weeks.
Natalie.

the dairy wins for Nottingham!

Nottinghams’ favourite design and marketing agency the dairy has been recognised at a national award ceremony for its work with client Nottingham City Transport.

The agency has worked with the bus company for a number of years and recently developed a marketing campaign for the re-launch of the West Bridgford service. The work covered a mailing campaign with local magazine and poster advertising. To attract the traditional company car drivers in the area, the strategy of mimicking a smart car launch campaign was developed.

The headline ‘ Introducing a vehicle so advanced you don’t even have to drive it’ was used alongside a teaser shot of a vehicle in darkness. The reveal showed the new bus in all its glory and tempted city workers to be driven to work.

Patronage increased well into double figures and the campaign was deemed a success. Clearly the UK Bus Awards judging panel agreed as the campaign won the award for attracting new customers at the ceremony on 12th November.

Dairy MD Nigel Rowlson was delighted to go to the event at the Hilton Park Lane with the client team and accept the award in front of 650 of the industry’s finest!

Well done to NCT – and to the team at the dairy……

Appealing Graffiti

<a href="“>”http://vimeo.com/6704105″>”>”http://vimeo.com/6704105″>”>”http://creativemoo.files.wordpress.com/2009/11/graffiti_100.jpg”>
Take a look at this mesmerising film of Graffiti from French designer Arnaud Jourdain. Created as a tribute to the late singer and actor Serge Gainsbourg, Jourdain shot thousands of photographs over five years of the layers of graffiti building up on the wall outside Serge Gainsbourg’s last home address on the Rue de Verneuil in Paris.

http://vimeo.com/6704105

Nottingham Rugby Win Again!

Dairy client Nottingham Rugby thrilled a packed Meadow Lane this afternoon with a 30-29 win over Bedford Blues.

It was nip and tuck all the way through the game with Nottingham winning in the final seconds through a try from Luke Sherriff which was converted by Greig Tonks.

Dairy MD Nigel Rowlson was asked to present the man of the match award which suitably went to Tonks.

Cheers!

I was delighted to be asked to speak at the regional event for the BII yesterday. This is the professional body for InnKeepers and their seminar at the Leicester Tigers ground drew a good audience of folk from the wider licensed trade to hear from key speakers on different subjects affecting their businesses.

I had to fit a general overview of marketing into 20 minutes – but feel i was able to get some useful points across on marketing planning – think and plan before you do anything!

It was also nice to see the re-developed Tigers ground with the new stand – it’s huge! If only we had a ground like that for Nottingham Rugby…..

Nige

‘9′ the fantastic new animated Burton Film

9 proves to be an action-packed adventure, director Shane Acker’s animated fantasy epic 9 is the feature-length expansion of his Academy Award-nominated 2004 short film of the same name. Legendary directors Tim Burton and Timur Bekmambetov are among the feature version’s producers.

Set in theb too-near future. Powered and enabled by the invention known as the Great Machine, the world’s machines have turned on mankind and sparked social unrest, decimating the human population before being largely shut down.

Mira selected for the Anthony Gormley ‘One & Other’ project!

 

 

This Wednesday night at 1.00am in the morning i found myself standing high up on a concrete pedastal in the middle of Trafalgar Square wondering whether i had lost my mind? This was no ordinary Wednesday night.

I was one of 2400 ‘plinthers’ (randomly selected people across the UK) that had a place on the  Anthony Gormley’s fourth Plinth as part of the ’One & Other project’. Each ‘plinther’ gets an hour to go up and do their thing. Personally this turned out to be one of the most SURREAL experiences of my life and something i couldn’t quite believe i agreed to do, but now very glad i could be part of. Is the One and Other project live art, exhibitionism, recovering ownership of our public places, a display of  what makes us individual and human, voyeuristic, revolutionary or just plain nuts?

You decide.  http://www.oneandother.co.uk/participants/Mira_A

Street trader Wayne Hemmingway opens KioskKiosk

KioskKiosk project

The dairy attended the launch of the KioskKiosk project yesterday opened by Wayne Hemmingway. This latest initiative by the British designer with the help of the city council supports creative talent and emerging creative businesses to showcase and sell their work in a purpose built unit in the heart of the city centre. Harking back to traditonal street trading roots of many business including Wayne’s which is proving particularly refreshing in a time where most city centres across the country are owned by global chains and prove very challenging for independent businesses to afford.

Each creative business and artist has a few days each, free of charge each in the kiosk and the project will run over the next 3 months. Here at The dairy we wish all the creative traders well, so if you are looking for that inspiring and perfect gift head down to Thurland street in town!

http://www.kioskiosk.co.uk/