Truth or Dare?
September 16, 2009
Last Thursday The dairy team sauntered down to The Designers Forum in Nottingham to attend a very interesting event by Martin Knox called ‘Truth & Spirit: consider the way that you are impacts your business & how your products are received’
This was part of the Nottingham Creative Network and proved to be an eye-opening discussion into what is really important to running a succesful business that reflects the ethos and spirit of the people who work for it. The speaker – Martin Knox has spent 25 years working with some of the UK’s best known retail groups and fashion/sports brands. He instigated and developed a multi-disciplinary design company working on all aspects of how his client companies presented themselves, their businesses and their products. As his company grew and became more successful, its founding philosophies and values became compromised by his management team. So, in 2002 Martin decided to close it down.
Martin believes we are in a great time of change and one critical aspect of everything we do is….US. Martin shared his personal thoughts, the method behind his madness and the succesful he is now enjoying, all of which is rooted in the awareness of just how profound the impact that the creative community can have and the need to hold onto the truth of things including yourself. Below are Martin’s 4 key pearls of wisdom:
1. Honest dishonest product
Next time you are out and about in the shops, consider the sense you have of the experience. Bypass, discount and ignore the physical and focus on the sense of place, the sense of the energy that you perceive in the products that you feel drawn to.
2. Protection.
When you sense that you are going in to a situation where there might be some threat or negativity, protect yourself before hand. Visualise yourself (or that thing that you want to protect) in a ball of white light. Observe the result.
3. Pause.
Be mindful of the space between actions. Allow yourself to take a breath.
4. What is the most important aspect of your business?
YOU DUMMY.
Love yourself, nurture yourself, honour yourself, allow yourself, be yourself. TRUTH and SPIRIT.
Lots of inspiration, the after taste of organic honey and a smile on our pondering faces…
Toys!
September 14, 2009
We like toys. Toys are fun. And these are some of the coolest toys we’ve seen in a while.
Available at projectsquadt.com along with lots of other goodies.
Bryony’s Blog
September 10, 2009
Bryony's work experience at The Dairy!
As a useful introduction to the advertising industry I have undertaken 3 days of work experience at The Dairy After a long chat with Nigel the managing director I was introduced to what he does and was impressed with the work produced and well-known clients he has worked with.
Day 1
On my first day I was taken to a meeting with Mira and Nigel with the NCT Bus company (one of The Dairy’s clients) where I got lost in the first half of the conversation. But towards the second, my mind un-boggled itself and found comfort as I thought about my (unspoken) relevant creative ideas.
Day 2
After updating contact details on The dairy’s database, Mira and I took a trip on the tram into town for some research into Fairtrade and organic products which could need some advertising. I learn’ t that a lot of this packaging is similar, tending to go with the same natural colours that we instantly refer to in our brains as organic. Later I was instructed to use the digital SLR camera to help with a new advert Shaun’s working on which was interesting, I’ve never had a chance to use a camera like that. Today I also had the opportunity to take a look at some of Shaun’s artwork which is amazing and even made me doubt my own capabilities for Art as that I’ll be starting next week.
Day 3
Today I continued to work on ‘Mailers’ and took a look at the Dairy’s website. Also today, Shaun the Art Director explained to me how the projects form. He told me about Dairy’s concept of working with the client to achieve the best work, and I can see this idea portrayed on the website and their own advertisements. The job of ‘art director’ appealed to me the most as it seems the closest to the designing of leaflets and such things. My 3 days have gone fast but I definitely have gained an insight on business and advertising. Also importantly I have gained more confidence which will be a good boost for next week, wish me luck with college!
Maru Spring/Summer 2010 Brochure……
September 4, 2009
Hot off the press is the new brochure for Dairy client Maru Swimwear.
A 36pp four colour process brochure with matt laminated cover printed by our friends at Richmond Cavendish in Leicester. Client and agency happy with the results.
Nige
Maru Spring/Summer 2010 Brochure
quick dairy fact…
August 27, 2009
Waitrose will become the first supermarket to go 100% British on its own-label dairy products, it has been announced. Ok so it’s not about Nottingham’s favourite design agency – the dairy – but it is interesting!!!! Nige
Illuminating Installation – Roso Studios
August 25, 2009
Studio Russo has caught The Dairy’s eye. Studio Roso is a creative studio, merging art, design and architecture and have recently been commissioned to create an illuminating display to compliment the Clarks Shoes Art Collection building , made of thousands of mirrors reflecting light and bringing the building to life…beautiful.
- Design by Sophie Nielsen and Rolf Knudsen
Banksy Exhibition
August 21, 2009
Facts of the day from the dairy……
August 18, 2009
Here at the dairy – Nottingham’s favourite design and marketing agency, we sometimes take a moment out from the busy world of work to look at research…
Well, here are todays interesting facts:-
- 68% of adults visit blogs and social networks
- 47% said those sites had a direct impact on purchasing decisions
The message is clear – we cannot afford to ignore social networking in the world of marketing……
Give us a call if you want to know more….. Nige
New face at The Dairy
August 5, 2009
The Dairy welcomes Mira Arya to her new role as Project Manager.
Mira joins us from her previous job at The Arts Council England, and is looking forward to fresh opportunities at The Dairy. With a background of working with artists and creative organisations, lets see how she copes with The Dairies creative department!
Aspire
July 30, 2009
I went to a very interesting breakfast seminar this morning held at the University of Nottingham Jubilee Campus. We had an introduction to the buildings and then a tour of the site which includes the public work of art – Aspire. It is a 60 foot steel tower! This has had some bad press locally but I think the whole site and the giant sculpture is fascinating. Here’s a dull fact – it took 500 tons of concrete to secure the tower. See pictures of this on the architects web site – Ken Shuttleworth at Make…
http://www.e-architect.co.uk/architects/make.htm
Ah well – off for my two week annual break now…. Nige
