PR and Digital – the way forward??

February 17, 2009

…in the olden days, all the separate marketing disciplines were handled by separate agencies working to their own agendas and hoping that the client would be pulling eveything together to fit with their marketing plan and brand guidelines.

Things have changed though and there now seems to be a need from clients for one point of contact to handle all their needs (and hopefully guide the brand as it develops). The big winners though are PR and digital. At the dairy we have seen a real up-turn in the need for these two areas – but that shouldn’t be surprising as the economy tightens and audiences are becoming ever more web literate.

We think these are exciting times and the climate will make us all sharper and able to deliver better and more valued work to our clients!

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