October 22, 2009

I was delighted to be asked to speak at the regional event for the BII yesterday. This is the professional body for InnKeepers and their seminar at the Leicester Tigers ground drew a good audience of folk from the wider licensed trade to hear from key speakers on different subjects affecting their businesses.

I had to fit a general overview of marketing into 20 minutes – but feel i was able to get some useful points across on marketing planning – think and plan before you do anything!

It was also nice to see the re-developed Tigers ground with the new stand – it’s huge! If only we had a ground like that for Nottingham Rugby…..



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