Leicester Tigers

February 5, 2010

The local branch of our professional body – the Chartered Institute of Marketing staged a good presentation last night at Leicester Tigers. A tour of the revamped Welford Road ground was followed by a talk – ‘Marketing the Tigers’ given by Marketing Manager Gemma Bord. I took our Nottingham Rugby client Rob Harding and we were both in awe of the strength of the sales and marketing team and the budget available to them. They have a very clear view on what they want to achieve and how they are going to get there. (if only we had their people and budget!!!). The most worrying thing is that they see one of their strategy’s as extending their customer reach into, amongst other counties, Nottinghamshire. I did manage to get a shameless plug in for the Nottingham Rugby game against Bristol this Sunday 7th February though!!! An interesting evening all round……. Nige http://www.leicestertigers.com

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