businesses turn to social media during downturn

November 17, 2010

New figures published recently have revealed that Facebook is the single largest platform for online advertising in the UK.

The data, by analysts comScore, showed that the market share of display advertising controlled by the social networking phenomenon had soared since 2009 to nearly a third of Britain’s online advertising sector.

 

Researchers estimated that UK internet users were exposed to almost 221.1 billion display ads in the third quarter of this year, representing a 34 per cent year-on-year increase.

The largest number of these ads were provided by large companies who have been swift to embrace the possibilities of online marketing, such as the Virgin Group, which was responsible for 4.4 billion adverts concerning its broadband, mobile and TV services – topping the comScore list of brands.

ComScore Europe managing director Mike Read noted that many companies were responding to the global economic downturn by placing more of an emphasis on online marketing.

SOURCE: Online Media Direct via the web marketing group

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