Outdoor advertising finds a new dimension

February 1, 2011

Does all outdoor advertising have to be two dimensional and boring? Ad agency Colley+McVoy and Caribou Coffee show that’s not the case with an ad concept that really puts consumers next to the product. Consumers will feel like they are next to the product being promoted, a line of new hot breakfast sandwiches. The agency designed bus shelters that look like ovens, right down to an actual heating element in the ceiling. And, since the campaign is running in chilly Minneapolis, commuters will appreciate the warmth.

Caribou Coffee Bus Shelter

This design has to be one of the most immersive outdoor ads ever, at least for those commuters and passers-by who step into it. Even for drive-by traffic, the oven-like design is eye-catching and immediately decipherable. While the Caribou branding isn’t overwhelming, I think most viewers would be intrigued enough to look closely or even ask someone else, it would most definitely be a talking point.

This really takes outdoor advertising to a new sensory level. Previous outdoor / street campaigns that are also worth a look:

Maximum Ride, a series about a group of children who can fly. To launch the latest book, a large ground decal showed Aucklanders what it was like to stand on the edge of a building and jump. (Colenso BBDO, Auckland, NZ).

Maximum Ride, a series about a group of children who can fly. To launch the latest book, a large ground decal showed Aucklanders what it was like to stand on the edge of a building and jump. (Colenso BBDO, Auckland, NZ).

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