E-Mail marketing – Art or Science?

February 8, 2012

Huge dairy thanks to the E-Business Club today for a very useful training session this morning on e-mail marketing.
The dairy is a big fan of this tactical marketing approach and use Campaign Monitor regularly to send large quantity e-mailers out to our own database or on behalf of clients. However – there is always something new to learn – and this session didn’t disappoint! From knowing the best time of day and day of week to mail – through to using measurement techniques to show success or failure… it seems that this is both art and science…. see more at http://www.ebusinessclub.biz/ Nige

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