Eyetracking – Avoid the corner of death!

August 15, 2012

As the field of neuromarketing becomes increasingly popular, I felt it time to revisit some of our earlier articles on the subject.

This first article is derived from a study by Steve outing and Laura Ruel – The Best of Eyetrack III,  and concerns understanding eye flow & how visitors view your web page, website, email or print.

So just where should you, and perhaps more importantly should you not place your most important information?

The diagram below shows how people, on average, scan a typical webpage.

Of course, Outing and Rule caution against taking this exact path too seriously, as variations in layout will cause differences in how people scan the page

Corner of Death

read the study here…

http://www.uvsc.edu/disted/decourses/dgm/2740/IN/steinja/lessons/05/docs/eyetrack_iii.pdf

http://www.thedairy.biz

marketing – design – web – pr – social media

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