Never Judge a Book by its Cover?

September 11, 2013

Here at the dairy we like to see ourselves as doing our best for the environment. So we were interested in a new initiative run by John Lewis, backed by the Dept of Energy and Climate Change. The idea is to trial a product-labelling scheme, in half of its stores, providing consumers with the lifetime electricity running costs of household white goods such as washing machines.

washing machine blog

image copied from

Energy Secretary Edward Davey says – “Until now. all washing machines looked pretty much the same. With this brand new idea, retailers are able to show a great deal more information about our household goods, and the difference this will make to our energy bills. This can only be a good thing for consumers.”

We heartily agree at the dairy and expect other retailers to follow where John Lewis are leading…..


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