Spooky Spending

October 31, 2013

A recent New York Times article has noted “Halloween in Britain has … become the third-biggest event after Christmas and Easter in terms of consumer spending”.[i] In 2001 Halloween sales in Britain amounted to £12 million and this year spending is estimated at a staggering £325 million.[ii] It seems from a marketing perspective, between the temporary seasonal branding and campaigns, Halloween has become a goldmine.

Whether your company directly profits from Halloween by selling token fake blood or novelty masks, or whether you just get into the spirit by altering your home page to witch or vampire for the week, like Google, or even tweet a picture of your own (proudly) carved pumpkin, you can capitalise on Halloween.  Although it is likely this drastic increase in spending can be partially attributed to the recession ending, the growing popularity of Halloween in our lovely country could be due to it having an obligation-free fun, like no other holiday. And if we can have fun in business it’s all the better. 

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[ii] Ibid. 

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