Dairy Location Shoot

December 5, 2013

Big thanks to dairy friend @PeteThePhoto today for a lot of hard work on the location shoot….

Pete the photo!

We’ve just been reviewing the creative work for our own Christmas card here at dairy towers….

The most important job of the year and we can guarantee plenty of cheesiness again plus random shots of cows of course!

Look out for it coming soon….Happy Cow

Our lovely tenants at Unit 4 Park Lane Business Centre are leaving us at the end of this month which means we have either one floor or both floors of the building free to rent. It is just under 2,000sq. ft in total and is ready to move into. Would suit all office staff or office on the top deck and storage and even light industrial on the bottom deck. x6 car parking spaces included (but no parking levy!) Call me for more details – Nige Rowlson 07966 460409Park Lane exterior Park lane Interior

We at the dairy are delighted to announce, that we have once again retained our Recommended Agencies Register status following a review by the RAR and our clients.

The Recommended status is based upon client feedback and assesses a number of criteria from our entire service offering from marketing, design, pr web and social media.

We’d like to thank our clients that have taken the time to complete the recommendation and rate us so highly.

Hosted by imgur.com

Yesterday we were invited to be a part of the panel discussion between Dairy client Blueprint Regeneration, represented by Nick Ebbs, Mark Gillott (Institute of Sustainable Energy Technology at the University of Nottingham), Julian Marsh (Marsh Grochowski architects), Jacquelyn Fox (Barratt Developments) and Nick Martin (Hockerton Housing Project).

They discussed opportunities and challenges of creating greener housing in Nottinghamshire and the lessons learned from the construction of the new Green Street housing development in The Meadows.

As The Dairy handled all the marketing communications work for the Green Street project including branding, web site, sales brochures and all signage, we are highly into the topic of greener housing. Furthermore, The Dairy encourages an environmentally responsible culture and behaviour (some of us walk to work every day) and with regard to future energy scarcity this topic is highly newsworthy.

Greener housing definitely has a future as the sales figures show. All released Green Street houses are either sold or reserved. So we are looking forward to phase 3 of the project and more of the same from Blueprint.

Best,
Linda

Helping to unite Nottingham

February 3, 2011

Despite the weather, the dairy really looking forward to today’s PR event which brings together Nottingham Rugby and Nottingham City Transport. The event sees the unveiling of a promotional bus back featuring club captain Craig Hammond that will be on the streets of Nottingham for 12 months. More on this later……

Does all outdoor advertising have to be two dimensional and boring? Ad agency Colley+McVoy and Caribou Coffee show that’s not the case with an ad concept that really puts consumers next to the product. Consumers will feel like they are next to the product being promoted, a line of new hot breakfast sandwiches. The agency designed bus shelters that look like ovens, right down to an actual heating element in the ceiling. And, since the campaign is running in chilly Minneapolis, commuters will appreciate the warmth.

Caribou Coffee Bus Shelter

This design has to be one of the most immersive outdoor ads ever, at least for those commuters and passers-by who step into it. Even for drive-by traffic, the oven-like design is eye-catching and immediately decipherable. While the Caribou branding isn’t overwhelming, I think most viewers would be intrigued enough to look closely or even ask someone else, it would most definitely be a talking point.

This really takes outdoor advertising to a new sensory level. Previous outdoor / street campaigns that are also worth a look:

Maximum Ride, a series about a group of children who can fly. To launch the latest book, a large ground decal showed Aucklanders what it was like to stand on the edge of a building and jump. (Colenso BBDO, Auckland, NZ).

Maximum Ride, a series about a group of children who can fly. To launch the latest book, a large ground decal showed Aucklanders what it was like to stand on the edge of a building and jump. (Colenso BBDO, Auckland, NZ).

Is direct mail a thing of the past? Ultra-efficient digital marketing seems all but certain to replace actual paper marketing delivered to you in person. A study by branding agency Millward Brown suggests that it may be a little too early to cease production in the paper mills.  The research project used fMRI brain scans to show that our brains process paper-based and digital marketing in different ways, and in particular that paper ads caused more emotional processing.

According to the study, physical media left a “deeper footprint” in the brain, even after controlling the increase in sensory processing for tangible items:

• Material shown on cards generated more activity within the area of the brain associated with the integration of visual and spatial information (the left and right parietal).

• This suggests that physical material is more “real” to the brain. It has a meaning, and a place. It is better connected to memory because it engages with its spatial memory networks. [From Millward Brown Case Study – Using Neuroscience to Understand the Role of Direct Mail.]

The study also found that the tangible materials involved more emotional processing in the subjects, important from a branding and ad recall standpoint:

• More processing is taking place in the right cortex when physical material is presented. This cortex is involved in the processing of emotionally powerful stimuli and memory suggesting that the physical presentation may be generating more emotionally vivid memories.

• Physical activity generates increased activity in the cerebellum, which is associated with spatial and emotional processing (as well as motor activity) and is likely to be further evidence of enhanced emotional processing.

Print is not without it’s limitations. Digital ads can do things that print ads can’t match, for instance, digital ads can build in video, audio, and interactivity. Furthermore, digital ads can be targeted far more effectively based on user interests (search and content), past behaviour, and other characteristics that print can’t match.

So how can we capitalise on these ‘tangible’ benefits?

– Think about the tactile nature of the piece. Heavier stock and a textured finish could emphasize the “tangibility” of the mailed item.

– Take advantage of the brain’s emotional engagement with tangible media and craft a message that has an emotional impact.

– Build in your brand imagery, since brand recall may be enhanced by the paper medium.

Digital marketers, on the other hand, need to look beyond static banners that are little more than converted print ads. Perhaps a comparison between a paper ad and a well-targeted, engaging, rich-media ad would at least even things up, if not tilt in the favour of digital. Digital ads have the potential to stimulate multiple senses, surprise and interact with the viewer, and overall be very engaging. But can these strengths offset the more ‘tangible’ advantages of paper for most applications?

source: neurosciencemarketing.com

A report by the Boston Consulting Group, the world’s leading advisor on business strategy, has shown that the internet is worth £100 billion to the UK economy. The sector currently outperforms utilities, restaurants, transportation and construction. It is nearly as big as the financial service which makes up 9% of GDP.

Even this may be underestimating its true value. The internet is estimated to contribute 7.2% of UK GDP but these figures do not include business-to-business e-commerce, worth around £360bn, and online advertising, worth £3.5bn.

Consumer benefits are not included either. They involve buying products researched online and the benefit of free online content.

The report, commissioned by Google UK has also shown that the UK has the largest per capita e-commerce market in the world and the second largest online advertising market.The UK is a net exporter of e-commerce goods and services.  For every £1 of services it imports there are £2.80 worth of exports.

One of the report’s authors, Paul Zwillenberg, described the growth as, “astounding,” with the internet allowing UK companies to compete in international markets. The success of small and medium sized UK businesses active on the internet has also helped to increase growth. As online shopping continues to prove extremely popular, online advertising has boomed with companies continually striving to attract shoppers to their sites. In the UK, online advertising is worth around £3.5 billion a year, second only to the US.

The good times for the online sector are also expected to continue as the report estimates that the internet economy will grow 10% in the next five years. The crux of this prediction lies within broadband distribution and the government’s targets to create internet usage in every home. If these aims are fulfilled by 2015, the internet industry could contribute up to 13% of GDP per year.

SOURCE: ShareCast via web marketing group

Nottingham embraces art

November 24, 2010

Stunning, surprising, delightful. These three words for me, best describe the great exhibition we attended last night at Nottingham Contemporary.
As members of the Invest in Nottingham Club – we were invited to spend a few enjoyable hours listening to the information and inspiration behind the works installed by great artists like Charles Avery, Matthew Darbyshire, Haroon Mirza and Wolfgang Tillmans.
Hosted by Nottingham Contemporary, Nottingham Castle Museum & Arts Gallery and New Art Exchange, the British Art Show 7 will be on in Nottingham until 9th of January 2011.
Definitely worth a visit.

Have a look at  http://www.nottinghamcontemporary.org/art/british-art-show-7

Best,
Linda

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