December 5, 2013
May 17, 2013
I’m sad to say that today is my last day of my internship with The Dairy. The past 5 weeks have literally flown by!
I have thoroughly enjoyed my time with the guys and have learnt a great deal from them. I’ve done my fair share of tea making and paper scanning (but I expected that, with an intern job title) but also Nige and Kathryn have really got me involved in the agency. I’ve been busy with helping out at a photo shoot, answering the phone, replying to emails, contributed my thoughts on a clients rebranding project and been managing the social networking site. I’m really grateful for this opportunity they have given me!
This experience has given me a good insight into what the marketing world is all about and I hope I have made a positive contribution to the agency whilst i’ve been here 🙂
May 16, 2013
Take a look at Taxi, a marketing agency based in Toronto, their idea for promoting the ‘The Secret World of Sharks and Rays’ exhibition for the Vancouver Aquarium has caused a few head turns!
Image from Creative Guerrilla Marketing
They aimed to translate the interesting weird facts about the deep-sea creatures and draw attention to the new exhibition. They brought to life an ordinary streetlight and transformed it into anglerfish, which attracted passers by.
This hasn’t been the first time streetlights in Vancouver have been used for a marketing ploy. A few years ago, McDonalds used a streetlight to effectively send out the message about a free coffee promotion by transforming the streetlight into an oversized coffee pot and cup.
Image from Engagingguerrilla.blogspot.com
Keep your eyes peeled for any extraordinary streetlights in your city!
May 7, 2013
The Dairy is delighted to announce that a new client has come on board in recent weeks – Evolve Retail.
Evolve has been in business for five years and is led by Chris Gibson who founded the hugely successful e-tailer www.kitbag.com before selling the brand some years ago.
Evolve has tasked The Dairy with a brand review and the production of a marketing plan to take them into the next phase of their development.
Evolve Retail provide ecommerce solutions for companies who operate online. Over the years they have worked with retail brands such as Jones Bootmakers, Jigsaw and I Love Gorgeous as well as business brands like FCC, Biffa and ATS.
Work is already underway on the planning stages of the project with creative input soon to follow. Look out for up-dates posted here in coming weeks….
May 1, 2013
I’m Adam I will also be part of the dairy team over the next few weeks! I came to the dairy in early January eager, and hoping for the right placement to gain some great experience. I was very grateful to be accepted on a six week placement. I’m currently a third year student at Nottingham Trent but in my second year on a Business and Psychology Degree. Thankfully I changed course early on from sport to my course now; the other course just wasn’t quite right for me and felt I could achieve more in the exciting world of business!
I’ve loved my three years at Trent and really enjoyed my course. But I realise the importance of experience to go with a degree. Luckily I’ve had quite a bit of work experience, as I’ve worked from the age of 14, but I lacked the experience in the business environment, until I got to the dairy.
I currently work part time for the Lee Westwood Sports centre, which is Trent’s sport facility; I’ve worked there for nearly three years now and have to say that it’s a great place to work and a challenging environment with over 2,000 members. I’ve worked in bars and restaurants over these three years during my summer and Christmas breaks from University. I also worked for The Holiday inn Plymouth from the age of 16 – 18 whilst at college; I was quite glad to see the back of that job!
I’ve had a great few weeks so far at the dairy and gained some valuable experience, I now understand that you can learn more working for a business than sitting in a Lecture theatre. I hope I can have a positive impact on the dairy and contribute to the best of my ability and enjoy these coming weeks as much as I’ve enjoyed the past few.