New Kid in town…

April 23, 2013


Hi I’m Kathryn Walker or Kay if you prefer, and I’m the new kid in town! With our beloved Gary Rush moving onto pastures green it became Nigel’s job to find a find a replacement for him sharpish, and boy was it a whirlwind.

After a quick phone call, possible the longest email selling myself,  then a meeting with me throwing as much hard copies of my work at him, he must have seen/heard something he liked because it was later that night that we agreed that I would join the team.

So now you know how I joined the team here’s a little bit about me and how I got here. I originally come from around this area, however I went to the University of Lincoln to study Advertising and Marketing. I loved the course, I was always a creative child so the thought of combing business and creativity was heaven to me! When I was at uni I always knew that I wanted to be on the agency side, it was my dream to be working with lots of people and different creative avenues.

Straight after uni I stayed in little Lincoln working at The Danwood Group  for nearly 3 years before coming back to my roots here. So here we are in the present, with Nigel essentially making my dream come true!

So that’s how I got here, and here is more about me. I like to play the piano and attempt to play the guitar (when it’s in tune), growing up I played cricket and rode horses but these day’s you’ll find me in the gym.  Then when I’m relaxing I like to read books and watch films whilst doing my nails – such a girl!

So I’d like to say thank you to Nigel, and that I can’t wait to really get stuck in and meet all of our lovely clients and partners to provide more great dairy service….

How capable of being social a person is can be revealed by a brain scan. A study from the Northeastern University in Boston has found that amygdala volume  might indicate how large or complex your social network is. Results showed that individuals with larger amygdalas were shown to have more friends and more complex social networks.

What is not yet known is the nature of the cause/effect relationship. Do big amygdalas enable one to build bigger networks of friends? Or does having a large number of friends actually influence the size of the amygdala?

While you likely won’t be able to get an fMRI scan of your next social media expert’s brain, this is fascinating research – it actually demonstrates a link between the size of a specific brain structure and differences in human behavior.


marketing – design – web – pr – social media

It took 3 years, 2 months and 1 day for Twitter to hit 1 billion Tweets. Now it only takes 1 week for Twitter to syndicate 1 billion Tweets.

With sites like Twitter helping to change the way we interact and form relationships, it may seem only human to question the validity of some of these relationships.

Twitter’s approach to easy social connections allows users to form large networks at a rapid rate. Some celebrities attract followers in their millions and even the mere mortals among us can generate a following well into the thousands, with or without the use of automation tools.But what are all these connections worth? Surely it must be highly improbable that a person can interact with thousands of people on a regular basis?

Long before Internet-based social networks existed, British anthropologist Robin Dunbar (University College of London) hypothesised that “there is a cognitive limit to the number of individuals with whom any one person can maintain stable social relationships, that this limit is  a direct function of relative neocortex size, and that this in turn limits group size…” (Co-Evolution Of Neocortex Size, Group Size And Language In Humans).He estimated that this number was between 100 and 230, with 150 being the most commonly used single value. This has become known as “Dunbar’s Number.”

A team of scientist led by Bruno Goncalves from Indiana University decided to put Dunbar’s Number to the test by analyzing the Twitter activity of 1.7 million individuals. They found that Twitter users’ relationships topped out in the range predicted by Dunbar: 100 to 200 maximum.

While new users start out with a few active friends, as identified by frequent and regular exchanges, the number of these relationships grows over time. Then, even for the most active users, their social bandwidth plateaus – and they simply can’t keep building active, sustainable relationships.

The correlation of social network friend limits to Dunbar’s prediction for in-person relationships suggests that he was on the right track in suggesting that there is a neurological constraint at work.

So, don’t be impressed by people with many thousands of Twitter friends and focus on quality over quantity; chances are, their real friend count is well below Dunbar’s limit. (I include my own Twitter numbers in that caution!)

Full paper –

Original source:

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