Cow of the Week

November 15, 2013

It’s Friday at last and we’re midway through November with Christmas creeping up on us faster than Usain Bolt. Don’t panic though, we won’t have a different Christmas cow for the next five weeks. We’re not the bovine equivalent of the advent calender.

Cow of the Week this week is even further away than Christmas, you could even say that they’re out of this world. Yes, this week’s winner is … (drum roll) …. Space Cow.

space cow

Space Cow has been elected in honour of all the space delights suddenly hitting our screens. I’m talking about the new Clooney/Bullock blockbuster gravity, the upcoming episode of Doctor Who (goodbye Mr Smith), and Brian Cox’s fascinating and mind boggling look at the Science of Doctor Who. (I’m not quite sure what you said Brian but it all sounded very impressive).

Space Cow, even though your chances of getting up there are about as high as bumping into George Clooney when making a cup of coffee (damn those Nespresso adverts), keep dreaming. You truly put the fiction in sci-fi.

Dairy Radio Special

November 12, 2013

For those of you that missed it this morning, here’s the link to Nigel’s radio interview this morning, with Andy Whittaker on BBC Radio Nottingham:

Nigel raises an interesting point in discussing the new John Lewis Christmas advert, a mini movie that cost a whopping £7 million to make. What are your views on #HareAndBear?


john lewis_0


Do Tune in

November 11, 2013

How are you fixed for Christmas spirit? I know it’s a bit early, but no one seems to have told television that, everywhere you flick to there’s Christmas movies and the annual department store festive ads. 

As it happens, our MD Nigel Rowlson will be appearing on BBC Radio Nottingham tomorrow (12th November 2013) between 7.40 and 8.00 am to discuss these high budget annual Christmas adverts from our favorite department stores and supermarkets. Please do tune in!


It’s near impossible to deny that the increasing digitalisation of the modern age isn’t handy, I’ve often wondered what people did before Google, but there are a few downsides.

The last few Blockbusters are closing in the US, it’s officially the end of an era. Although it is more convenient to browse on Netflix or Sky in your own home when looking for a movie, it doesn’t have the same sense of occasion that visiting Blockbusters had. I’m  already feeling the nostalgia for the day when we’ll all go ‘remember when …’, but in a world based on how fast and easily anything can be done, the video giant really couldn’t compete.

It begs the question of what’s next to go, books and newspapers are being slowly phased out by their e-equivalents. But it’s not all doom and gloom, although some things may be leaving us, there’s still the thrill of what’s yet to come.


Cow of the Week

November 1, 2013

Hello there! It’s Friday again and that can only mean one thing. It’s time for the Dairy cow of the week.

This week’s winner …. (drum roll)…. Startled Cow!

startled cow

Like many of us out there, Startled Cow is, well, startled that it’s not only Friday again, but November!

Where’s summer gone? Where’s the daylight?

Well here’s to the next eight months of winter that we’ve all been looking forward to.

Wrap up warm and get your torches ready for five O clock.

Try not to be too startled, Startled Cow, like the mad one with the knife in the movies, we all knew winter would come back.

Spooky Spending

October 31, 2013

A recent New York Times article has noted “Halloween in Britain has … become the third-biggest event after Christmas and Easter in terms of consumer spending”.[i] In 2001 Halloween sales in Britain amounted to £12 million and this year spending is estimated at a staggering £325 million.[ii] It seems from a marketing perspective, between the temporary seasonal branding and campaigns, Halloween has become a goldmine.

Whether your company directly profits from Halloween by selling token fake blood or novelty masks, or whether you just get into the spirit by altering your home page to witch or vampire for the week, like Google, or even tweet a picture of your own (proudly) carved pumpkin, you can capitalise on Halloween.  Although it is likely this drastic increase in spending can be partially attributed to the recession ending, the growing popularity of Halloween in our lovely country could be due to it having an obligation-free fun, like no other holiday. And if we can have fun in business it’s all the better. 


[ii] Ibid. 

Cow of the Week

October 25, 2013

Happy Friday, we hope everyone has end of the week smiles. Yet again it’s time for our Friday bovine extravaganza.

This week’s winner is … (drum roll) … Magical Cow.

Magical Cow

Magical Cow has been chosen for the very obvious reason that it’s nearly Halloween! There’s six days left to buy your costumes and barricade your houses against unsolicited munchkins (i.e. trick or treaters).

If Magical Cow can get in the spooky spirit then so can we!

Magical Cow I tip my pointed hat to you.

To see more of our cows, visit our Pinterest Page

Cow of the Week

October 18, 2013

It’s the penultimate Friday of the month and winter is stretched out hopelessly in front of us for the unfortunate and foreseeable future. Though the weather may seem bleak, we have something to brighten your day, it’s time for our Cow of the Week.

This week’s winner is … (drum roll) … Oblivious Cow!

Oblivious Cow

Now, it was a tough call this week, but Oblivious Cow has been chosen as a reminder to us all to soldier on despite the heavy loads we carry.

Oblivious Cow, you have shown us how to keep our heads down and get on with our jobs, blissfully unaware of anything else which could hazardously distract us.

Carry on Oblivious Cow, don’t let life get on your goat.

To have a look at more of our cows, visit our Pinterest Page

Cow of the Week

October 11, 2013

Friday again folks, that means it’s time for the award you’ve all been waiting for. Not the Oscars, not the BAFTAs but … Cow of the Week!

This week’s winner is … (drum roll)…. Runaway Cow!

runaway cow

Runaway Cow symbolises the squashing need to escape that we all have. Runaway Cow has done what we are too sensible to, she has packed her things and headed off. To where? Who knows! But she has gone to pastures new (in her case, quite literally new pastures).

Good luck Runaway Cow! We wish you luck in your new field!

To check out more of our favourite cows, visit our Pinterest Page

And the award goes to . . .

October 11, 2013

Get your best dress and dust off that old suit, because tonight’s the night of the Derbyshire and Nottinghamshire Chamber of Commerce Best Business Awards 2013 at the Belfry Hotel. I’m delighted and honoured to have been asked to judge and present the award for Marketing Campaign of the Year. I’ve been practising my speech in the mirror for weeks and I’m itching to get that golden envelope in my hands, this must be how Stephen Fry felt before hosting the BAFTAs this year. The Dairy is incredibly happy to be sponsoring the marketing awardand we want to wish all the nominees tonight the best of luck and a wonderful evening.


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